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21 May 2007

Marketing research

Today the internet is apart of life for somebody that is a consumer. The wold economic will be change and the advertising change too. An advertisement becomes popular and applied to lifestyle by agency with billboard, newspaper or other media. The main content of advertising about the branding When the tradesman want to sale something. They must to know the 4P’s and SWOT and can applied them by research .The research marketing designs with random sampling, small number of respondent to large, examples include surveys and questionnaires.
Some of technique marketing research:
· Qualitative marketing research, such as focus groups,
· Brand name testing, such as effect with name of product
· Commercial eye tracking research,such as advertisement ,package,website
Some question why does make marketing research.
Marketing research gives a new information or knowledge for applied
· Customer satisfaction studies
· Demand estimation
· Effect of Advertisement

Method for marketing research designs by based on question with statistical significance and confidence not calculates and base on observation
And now Google create new product Google trends hot 100. You can get it for data base with trends in the future and applied sale technique or buyer motivation your customer and choose them with e-marketing. (Advertise, branding, direct marketing, personal sales, sale promotion,)

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