Aims of Succession planning

Knowledge management is a key component in the information for business. The management program can significantly accelerate the ability for new employees to get up to speed and become productive. Many CEO must to learn.
“What is the knowledge management?”
“How does knowledge management benefit new employees?”
“How would a company building a knowledge management system?”

It seem that with some one said
“Succession planing ensures that the right people are in the right places at the right times”

Here there are three aims by DDJ Myers, Ltd. for succession planing.

1. Match the available current talent with the needed future talent: An organization gains a competitive advantage in the marketplace through the development and use of a small number of core competencies that are effective across a number of product lines and services. What core competencies are required today? What core competencies are required to live your strategic plan of the future? Where are the gaps? A core competency is deliberately created by the executives of your organization. They decide what is needed and systematically allocate resources to develop and sustain core competencies.

2. Help the organization successfully meet the strategic and operational challenges: Organizational capabilities and the skills of people are combined to form a flexible, agile company that is focused on member needs and is adept in responding to them. What technical skills and knowledge are required to meet future operational challenges integral to the strategic plan?

3. Mitigate risks: Everyday, with the right people, with the right skills and knowledge, in the right places is another day of mitigating risks on behalf of your members. This requires a fluid, dynamic and flexible talent pool with a culture that is inspired through people development.

And now update your Knowledge and use it for Succession Plans as part of your strategic planning process.

What is a business model?

The topic of business models has become important in today A business model is a conceptual tool that contains a big set of elements and their relationships and allows expressing the business logic of a specific firm. It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relationship capital, to generate profitable and sustainable revenue streams
A model describes the original in a way that its essence without having to deal with all its characteristics and complexities.There are mainly9 building blocks to describe a business model:

1. The value proposition of what is offered to the market;
2.The target customer segments addressed by the value proposition;
3.The communication and distribution channels to reach customers and offer the value proposition;
4.The relationships established with customers;
5.The core capacities needed to make the business model possible;
6.The configuration of activities to implement the business model;
7.The partners and their motivations of coming together to make a business model happen;
8.The revenue streams generated by the business model constituting the revenue model;
9.The cost structure resulting of the business model.


All above model can applied to any type of business. In case the online auction business model

" eBay", the world's largest online auction site, is one of the better known examples. It merely facilitates the process of listing and displaying goods, bidding on items, and paying for them. It acts as a marketplace for individuals and businesses that use the site to auction off goods and services.

Marketing Plan

5 Steps to a Live Marketing Plan

It's true. Failure to plan is planning to fail. When talk with business owners and marketing people I'm often asked, "How do I plan my marketing? There are so many details."
Answer is to keep it simple. But focus on the important stuff. To make it easier, I've broken down the planning process into five key steps by Stuart Ayling can help you.

1. Identify the source/s of revenue. I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).

2. Select suitable marketing tactics. You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing budget. These decisions also need to take into account the communication objectives for your business.
For example, if potential clients need to be educated about a new process or service you are offering, you might consider using a "staged" communication process. You could use email or direct mail as the first stage to get attention. Then follow it up with an offer of information (e.g. a white paper or case study) or a demonstration. The third stage would be to meet with all decision makers. This method moves prospects quickly into your sales process.

3. Plan your marketing tactics over the year. No matter whether you plan by the financial year or by the calendar year, plan your marketing in 12-month blocks. This enables you to manage your budget so you have enough to cover peak periods. It also allows you to see any major overlaps that will stretch your capabilities. This is especially the case for service businesses where much of the "marketing" requires personal time to be spent by the service providers.
Get your free copy of my easy-to-use 12 month weekly marketing planner. You can use it on your PC, or print it out and fill it in by hand. Click here to download (Excel file 20KB). Tip: For best results Right-Click link and select Save Target As... to save the file on your own computer.

4. Create an action plan for each marketing tactic. You must consider each tactic on your annual planner. For each tactic write down all the tasks needed to accomplish that goal, in chronological order. Estimate the time needed to do each task so you can plan ahead. Then decide who will do it, and when it is due. Voila! You're nearly there.

5. Start doing it. That's right. No high-tech solutions required. Just start actioning all the tasks, in the priority needed to meet your timeframes. Remember to monitor completion dates and outcomes.

If you follow these 5 simple steps you'll have a living, breathing marketing plan that will put you on the road to marketing success.

Trend in 2007

What trend to watch for in 2007....

*Online Ad Spending

*Some Money and Lots of Hype for Online Video Advertising

*Social Networks

*Downloadable Games Will Get Hotter

*Mobile TV Arrives

*US B2C E-Commerce

*The Retail Power of Word-of-Mouth*Broadband Services Will Matter as Much as Speed

*DVRs Pump Up TV Viewing

B2B Buyers Use Search Over eight in 10 US technology buyers begin their research for information on a major search engine, according to KnowledgeStorm and MarketingSherpa's "Connecting Through Content, Issue Two: Content Distribution — Where Information Intersects With Interest" report, fielded in April 2007. Over half of buyers scan three to five pages of search results on average. Only 11% stop at the first page. Over half of buyers read sponsored links "frequently" or "sometimes." Just over a third click on such links "frequently" or "sometimes." Some 14% of technology buyers said they frequently read sponsored links, and 6% frequently click on them. Nearly four in 10 technology buyers "sometimes" read the sponsored links, and 28% "sometimes" click on them. Nearly two-thirds of B2B marketers use a paid ad strategy to place their content on search results, and about the same proportion have a strategy for ensuring high organic/natural placement on search engines. Eight in 10 technology buyers said offline marketing, such as magazine ads or direct mail, "sometimes" or "frequently" leads them online to seek information.

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